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The growth of ‘F-commerce’. The history of Facebook commerce.
Image via CrunchBase Social commerce is an area which is estimated to grow to $30 billion by 2015. Obviously a market that is worth looking at; the dominant player ? Our old friend Facebook according...
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Cross Channel Commerce Paradigm.
by: Hillary Prey, Marketing Communications January 24, 2012 Customer Engagement, Featured, Social Media With mobile and social quickly emerging as the new consumer focal points, retailers need to...
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Social Commerce: $30B over the next 5 years
In an unsurprising twist, young male audiences with mid to higher disposable incomes are more comfortable providing their credit card details to a social network. The infographic below is based on some...
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2013: THE YEAR OF SHOPPABLE VIDEO?
What do Gucci, Juicy Couture, Neiman Marcus, Barney’s, SSense, Target, ASOS, HomeBase, and The Sanctuary Spa have in common? They are all early adopters of shoppable videos, now an integrated part of...
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CURATED SOCIAL COMMERCE: WHAT ZUMBA COULD LEARN FROM BRAZILIAN RETAIL GIANT...
Looking for social commerce inspiration? Here’s an interesting initiative from Magazine Luiza, Brazil’s4th largest retailer , that builds on the curated commerce trend. Last year and bucking the trend...
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